Storytelling sits at the heart of our pr strategy.
Having a brand narrative and story to tell throughout the year ensures that we have an an ongoing engaged audience.
Making a revolution on the way we look at the sport also means making a revolution on the way we communicate sports.
You can look at the same thing, but telling it differently can make the difference and marks a changing.
Now we must make sure that this knowledge awareness becomes “necessity”.

The modern-day, 24/7 sports fan is increasingly looking for more tailored content, more often.
"Being where the fan is" is a good sense check for us to ensure that we are giving the fans what they want, where they want it and in the format they like.
It’s time to be ambitious.
From Shy to Cool. TRENDY.
I'm interested in going to see the revolution.
How to do it?
Surely walking alongside marketing strategy: using conventional testimonials (influencers or players) in an original, unique, amazing way.

No Fear. The goal for the next years should start putting aside any form of communication fear.
Changing sports communication without the fear of being mistaken for visionaries, but having the road to the goal in mind.
Believe in the extraordinary.
Out of the comfort-zone.

Our era is at an exciting time of evolution.
The winners of tomorrow will be those who take brave roads based on strong data, good insights and a customer-centric strategy.
Using a story telling: we can do as the Indians did: rest your ear on the earth and listen to changes, listening to the steps of those who come from afar, or prepare to be part of it.

Via Lungotevere dei Cenci, 9
00186 Roma

team@kassiopeabc.com
segreteria@kassiopea.com

Tel +39 06 687 80 50